Many of the entrepreneurs I work with work at full time jobs that don’t provide them with much fulfillment, meaning or joy. Underlying this lack of fulfilment is an idea, a dream that’s been itching away for years without ever being scratched. Typically the first question they ask me is some variation of “Where do I start?’ or “How do I start?”.

The enormity of starting a new business - or any new worthwhile endeavour - typically overwhelms most people, and they feel that it requires a massive commitment on their part: quitting their job, selling their house, moving to a new country… some sort of big change to signify their commitment to their dream.